All work

Rackspace · 2018 · Design Leader · UX Designer · User Researcher

Redesigning ServiceNow's new-hire onboarding at Rackspace

Researching users, running usability testing, and redesigning the ServiceNow platform around the new-hire process — across two coordinated research phases.

The redesigned ServiceNow new-hire form — a single onboarding request with employee details, role, and provisioning tasks in one flow
Team
Design Leader · UX Designer · User Researcher
Span
2018
Type
Enterprise web app

ServiceNow is a platform-as-a-service (PaaS) provider of enterprise Service Management (SM) software. Onboarding new hires is one of its most frequently used functions — through ServiceNow, managers assign equipment, set permissions for new employees, and track the onboarding process.

The two main problems of the existing site were a non-intuitive workflow and confusing taxonomy. Over two coordinated, iterative research phases, I researched users, ran usability testing, and redesigned the new-hire onboarding experience.

Overview of the ServiceNow new-hire research and redesign process
The ServiceNow new-hire onboarding interface

Research Study I

The ServiceNow New Hire Process redesign and research efforts were conducted in iterative, coordinated phases. During the first phase, generative research was conducted to determine key user needs. Following data collection, alternative designs were produced. The second phase of research was dedicated to evaluating those designs.

Phase 1 goals

01

Document needs and pain points

Document ServiceNow users’ primary needs and key pain points, focusing on the new-hire onboarding process.

02

Recommend a redesign

Provide a set of recommendations for redesigning the onboarding elements of ServiceNow.

03

Prioritize future work

Provide insights into what other elements or processes addressed through ServiceNow could be improved in later redesign efforts, and how to prioritize those efforts.

Heuristic evaluation

Prior to user feedback sessions, a heuristic evaluation was completed. This enabled the researcher to better understand the ServiceNow product, evaluate it against standard usability heuristics, and identify potential pain points for users during testing. The major issues surfaced:

Major issues from heuristic evaluation

Unused real estate
Lots of unused space on the screen.
Confusing icons
Icons are confusing or don’t work for HR.
Non-interactive info boxes
Info boxes that you can’t hover into or interact with, while holding lots of content.
Color contrast fails
Color contrasts fail.
Disorganized titles and navigation
Titles and navigation are not organized and are misleading.
Missing tooltips
Tooltips are missing or confusing — annotation is needed for some labels.

Heuristic evaluation screenshots

Annotated screenshots from the heuristic evaluation are shown below.
Annotated screenshots from the ServiceNow heuristic evaluation

User feedback sessions I

Methods: “Think Aloud” protocol (semi-structured usability testing), plus post-session surveys including TAM (Technology Acceptance Model), SUS (System Usability Scale), and STR (Supporting Tasks Rating).

8
Rackspace managers
Most had onboarded at least two new hires in the previous 6 monthsSessions lasting approximately one hour each
6
Teams represented
SMB Windows · Customer Programs · Cloud Office EmailFanatical Support · Interaction Design · Data Practice

During the first study, generative research was conducted with Rackspace managers, varying by department/team as well as experience level.

Results from the first round of user feedback sessions

Findings and prototypes

Top findings & design decisions

Top findings

Link in email creates security concern
Tabs vs. one-page
White and grey color palette visually limiting
Iconography and labels not intuitive
Process progression unclear
Confusing commenting process
Permissions process unclear
Popup or panel often obscured

Design decision

Spell out the link
Smoother workflow / progress
Increase the color contrast
Find better icons and add tooltips
Redesign progress bar and indicators
Make comment interaction more obvious
Define mirror permissions
Create mouse-over and scroll function for popup
Design exploration for the ServiceNow redesign

Four prototypes, narrowed to two

In total, we came up with four different prototypes. After we talked to a developer, we narrowed the prototypes from four to two. We finally picked version 1 and version 4, and revised them based on the developer’s feedback.

Version 1 — single-page structure
Version 1: single-page structure.
Version 2 — single-page structure with collapse
Version 2: single-page structure with collapse.
Version 3 — single-page structure with three columns
Version 3: single-page structure with three columns.
Version 4 — multiple-page wizard structure
Version 4: multiple-page wizard structure.

Research Study II

During the second study of the project, two design concepts were chosen for evaluation and feedback from managers.

Phase II goals

01

Evaluate the redesign

Evaluate one iteration of ServiceNow redesign concepts and prototypes.

02

Recommend next steps

Provide a set of recommendations for ongoing concept and prototype development.

The two prototypes tested in the second research study

User feedback sessions II

9 Rackspace managers participated in second usability feedback sessions, lasting approximately one hour each, with high-fidelity prototypes. Participants varied by department/team (e.g. different types of support groups, sales, investment) as well as experience level. After each session, on a scale of 1 to 100, participants rated each prototype based on how well they expected it to support them in the new-hire process.

Results: the rating for the prototype increased from 65 to 85. In terms of design preference, a slight majority (5 out of 9) preferred the single-page form; however, order effect may have been a contributing factor to participants’ preferences — 6 out of 9 participants preferred the second design they were presented with.

Photo from a usability testing session

Top findings & design decisions II

Top findings

Labels still confusing to users
Confused by language of progress-bar stages
Concerns over logistics of desk location
Business costs of hardware selections
Desired to view permissions of mirrored Racker
Unclear or missing fields in submission process
Unsure how to create/edit autofill templates
Separate sections of Comment Center confusing
Desired status check of submitted ticket

Design decision

New labels and tooltip help throughout the form
Clearer wording to indicate ticket path and status
Select general area instead of specific location
Add informative icons and alert message
Able to display all permissions of a Racker
Scroll to and highlight the missing fields
Created more intuitive UI with role-based templates
Combined all comments into a single page
Provided live status updates and a comment section

Revised prototype

Revised prototype — form before submission
Form before submission.
Revised prototype — status check after submission
Status check after submission.

Other projects at Rackspace

In addition to the ServiceNow project, I also contributed to the development of the style guide to assist with the implementation of internal tools at Rackspace, and consulted with the company to build a high-fidelity prototype that created consistency between the customer website and the customer support website.

Design audit notes for internal tools
High-fidelity design for customer-facing consistency
Next case

UnitPulse Platform

An AI-native leasing platform that finds renters, converts them, and measures the funnel. Built from zero in 2026.