I worked as a user researcher and note taker on the project, using a mix of methods to understand how residents currently engage with the city’s parks and where that engagement breaks down.
City of Austin Parks and Recreation Department (PARD) · 2016 · User Researcher · Note Taker
Park Engagement user research
User research to encourage civic engagement between Austin residents and the city's Parks and Recreation Department — mapped end to end as a single journey.
A research project to encourage civic engagement between Austin residents and the city’s Parks and Recreation Department (PARD).
Research methods
01
Survey & interception
Surveys and intercept research to reach residents where they already were.
02
Interview
Interviews to go deeper on residents’ motivations and frustrations.
03
Ideation & journey map
Ideation sessions, synthesized into an end-to-end journey map.
The whole journey
We mapped the entire engagement process end to end as a single journey — the memorable artifact of the project.
Behind the scenes
